Cross-media package for
the region's young people

Targeting young readers of the Nordwest-Zeitung, EINHORN SOLUTIONS developed the existing event supplement INSIDE into a new cross-media brand named NWZ Inside.

The core of this multimedia marketing concept is the online edition, which is a regional portal aiming to entertain and network young users. A paper edition in half-Berliner size is planned as a monthly supplement to the newspaper and a pocket version is available in the form of an event planner at all hotspots in the region.

EINHORN developed the brand and CI and created the overall visual concept in conjunction with the NWZ’s culture desk.