The regional newspaper
of the year

The Einhorn team is pleased about another award: The Berliner Morgenpost is the European Newspaper of the Year in the regional newspaper category.

In addition to regularly evolving the design of the main newspaper Einhorn took on the development of a tabloid sister named kompakt in 2011. A team consisting of the heads of consulting at INNOVATION in London and student trainees from the Axel Springer Akademie conducted experiments in the Einhorn lab over a period of several weeks.

The jury stated the newspaper’s modern and clear layout as the main reason for the award. Both in full and in tabloid format the newspaper makes a very reliable impression thanks to its typography and handling of pictures. All pages are laid out in a very clear and balanced manner. The tabloid experiment, which was associated with the elections for the Berlin House of Representatives, involved some very modern elements such as the picture-laden front page. Pictures, side boxes and infographics made long stories on the inside pages of the tabloid edition very easy to read.

The Morgenpost also received awards in the newspaper contest in 2010 – in the online, picture feature and infographic categories.