The December 2007 edition of the political magazine Cicero appeared with 160,000 different front pages. As a result, every reader received an individualized and unique copy. Doing this, the publishing company Ringier Verlag dealt with the “Pictures of the Year” in a way that had never been seen before in the magazine market anywhere in the world.
EINHORN SOLUTIONS supported this pilot project and developed various cover versions, of which one was chosen for actual implementation. Previously the front page had only ever featured the work of painters and graphic artists but here, for the very first time, it showed photos.