Impulse, the magazine for businesspeople, has been refreshed on the occasion of its anniversary with the aid of the Einhorn team. The logo has been reduced in size, leaving more room for the title. The typography has been optimized for better readability and the color scheme is warmer and more elegant – especially on the second reading level and in infographics. Top margins subtly providing more white space and well-placed elements create a modern relaxed atmosphere.
But the magazine still has a keen focus on people, or more precisely businesspeople, as it emphasizes with a generous array of pictures.
Beyond the relaunch itself EINHORN SOLUTIONS has been signed up as a consulting art department for the design of the feature topic.