Prototypes for the right strategy

  • Design conception and development
  • Prototyping
  • Implementation and stylebook
  • Technology implementation and layouting support
  • On-site seminars
  • Relaunch support

In 2007 EINHORN SOLUTIONS developed a new design for the Mitteldeutsche Zeitung from the publishing company DuMont Schauberg, supporting the entire process from development to the actual relaunch.

The core of this project was to develop prototypes with three different focuses. In a survey the readers opted for a soft revision and this was implemented successfully in the fall of 2008.