The Pforzheimer Zeitung is a popular regional newspaper aiming to maintain its position while looking to the future. It wants to lead discussions, take a stance, provide fast navigation through its pages, inspire people, add value, show elegance and be lively. It also wants more networking and individuality under http://www.pz-news.de.
The EINHORN team revised the concept for this regional daily in just under nine months together with the editorial department and publishing company. The optimized print edition, special advertising publications and revamped website were launched successfully with the help of layout coaching and technical support.