A conceptual quantum leap

  • design development
  • brand-development and multichannel-visualization 
  • visual storytelling
  • design-system for supplements
  • prototyping and pilot issue production
  • documentation of the brand and design in a design manual
  • support during technical and layout production
  • training of the editors
  • launch support, art department in Chur and Glarus
  • ongoing monitoring and critique of the newspaper

End of 2013 the leading newspaper Südostschweiz (SO) decided to work with Einhorn Solutions on the relaunch of their newspaper. The relaunch was an integral part of the new media strategy of the publishing company Somedia.

Based on a new editorial concept developed by editor in chief David Sieber Einhorn started the design development. With a clear mission: it´s got to be avantgarde!

The new design comes up with a completely new and flexible title concept. The new front page is seen as the shopping window into the newspaper: well structured with 3-5 strong teasers and a fix position for the daily opinion on the foot of the front page.

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Visual storytelling is key to the new reading experience.

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On January 20 2015 the new Südostschweiz was launched as well as all regional editions and partner newspapers: http://www.suedostschweiz.ch/zeitung/eine-zeitung-bunt-wie-das-leben

Congratulations to editor in chief David Sieber and the whole team at Südostschweiz for this visionary and truly innovative project.