Big newspaper, small format

  • Design conception
  • Development of the design
  • Mapping out the details
  • Technology implementation and layouting support

A tabloid edition of the Welt am Sonntag has been on the newsstands since February 2010. Einhorn designed this tabloid and produces it together with the editorial department for the Cologne/Bonn test market and the whole region. This compact, 64-page weekly newspaper is oriented to younger readers and women in particular.

This tabloid came about as a subproject in the course of a complete brand overhaul at the WELT group.

Successful start – expansion of the test market.

The WELT group’s new, compact Sunday newspaper.